A Year of Unlimited

March 28, 2025

Hello, everyone!

Can you believe it’s already been a year since we launched the Star Wars™: Unlimited trading card game? One whole year since players were able to sit down and open their first batch of Spark of Rebellion booster packs, one whole year since the inaugural Weekly Play events kicked off, and one whole year since fans could connect, collect, and compete with this awesome game. We’ve had many memorable moments since the game’s release, and today, we asked some members of the FFG team to share their thoughts as we reflect on the first year of Star Wars: Unlimited.

Jim Cartwright: It is both hard to believe that it has already been a year since Star Wars: Unlimited launched and somehow that it’s ONLY been a year. It has been amazing watching our players around the globe gather to play our game: at their local game store, at home, at conventions. The community has been amazing to engage with, both in person and online. To be honest, it’s quite humbling. And for me, what is most exciting is the idea that we are just getting started. I’ve said this at almost every public presentation I’ve given; this first year was about foundation building. The plans we have into the future is where we really get to grow the game and its audience. I can’t wait!

Danny Schaefer: It's been quite a year! Looking back to last March before Star Wars: Unlimited launched, it was a time of a lot of excitement but also some apprehension. After pouring almost 4 years into developing this game, I was anxious to see how it would be received. And honestly, the response has blown me away. It's been so cool to see how passionate the community is for this game. Some of my favorite memories this year are going to events and getting to meet so many awesome fans. Seeing the love for the game is so invigorating, and it makes me excited to show off all the incredible stuff we have planned for the next year and beyond.

Tyler Parrott: The thing that I will most remember about the first year of Star Wars: Unlimited is how much people fell in love with it just by sitting down. I've introduced a lot of people to a lot of games throughout my life, but I've never seen anything with a conversion rate as high as this one has. Even skeptics, once they sat down to try the game for the first time, were quickly won over by its simplicity, dynamic gameplay, and evocative visuals. Nearly everyone was excited to play again or to start building their own collection after walking away from a demo table. I couldn't ask for a better reminder at how much joy we can bring to each other when we sit down, in person, to have fun together. The first year started strong, and I cannot wait for you to see what we have cooked up for you in 2025 (and beyond!).

Xander Tabler: When the first look for Star Wars: Unlimited went public back in May 2023, I never could have imagined we would be where we are today. Years of hard work behind the scenes from so many people has resulted in a first year filled with amazing moments for players and collectors, and we’ve enjoyed watching the reactions from everyone as we are hard at work on the future of this game. Getting to travel and meet with people from all over has shown us how much this game means to you, and we can’t wait for that to continue into our 2^nd year! Thank you all for sharing your love of the game with us, your local community, and Star Wars: Unlimited players around the world!

With the foundational year behind us, this is where the fun begins.

A year has already come and gone, and this party’s only just getting started. We have so much to look forward to in the game’s future, from thrilling new sets and mechanics to pulse-pounding tournaments and events. Throughout it all, one thing is absolutely certain: the future of Star Wars: Unlimited is looking bright. 

So! That’s one year down; here’s to many more!