Hasbro’s Steve Evans Discusses 40th Anniversary Black Series Action Figures

Via Starwars.com:

STEVE EVANS OF HASBRO TALKS TO STARWARS.COM ABOUT BRINGING THE BLACK SERIES LINE BACK TO 1977.

Star Wars turns 40 this year, and Hasbro is celebrating in just about the most perfect way: its critically-acclaimed 6-inch Black Series figures are going right back to where it all started, both for Star Wars as a cultural force and for Star Wars toys. Hasbro revealed a special 40th anniversary Black Series wave this weekend at New York Toy Fair 2017 — 12 figures in all, consisting of the same lineup that Kenner launched the original Star Wars line with in 1977 — featuring vintage packaging, select upgrades, and a few surprises (spoiler: the Early Bird Kit strikes back, and it’s amazing). StarWars.com e-mailed with Steve Evans, director, Design and Development for Star Wars at Hasbro, to talk about this special series that (to borrow a line from A New Hope) will be long-remembered.

StarWars.com: I love everything about the 40th anniversary Black Series line, particularly how it leans heavily into both A New Hope accuracy and the history of Star Wars toys. Where did the idea come from to celebrate the anniversary this way?

Steve Evans: We wanted to celebrate the 40th anniversary in a very special way, but in a way that also included newer members of the Star Wars “family.” This story, this universe that George Lucas created, really becomes something special when generations can pass it down and enjoy it together. Star Wars is, at its heart, a story of family and generations. So the idea of merging newer toys and collectable formats with evocative vintage characters and packaging art was a natural way to accomplish this.

Click here to read the rest of the interview.